What Is Causing People to Purchase Videos for Marketing
Mind Blowing Video Marketing Statistics 2021
Last Updated 29/07/2021
1 in 10 mobile ads delivered in the United States is video
(Econsultancy, 2014)
77% of all tablet users sentry video on their device at least once a month. This will increase to 87% in 2018.
(eMarketer, 2014)
Video accounts for 52% of all mobile traffic.
(Citrix, 2014)
List of Video Marketing Statistics 2021
Home of futurity stars, controversy, viral videos, and advert.
Video ad has taken off in the last few years. You can hardly picket a YouTube video, roll down Facebook, open Snapchat, or merely browse Reddit, without having some form of video advertising thrown your way.
Video marketing offers a fantastic environment for businesses to advertise in. Thanks to all the statistics gathered through the users browser, it's possible to target a highly specialized audience. Coupled with the fact that video equally a medium has the do good of offering sound and movement it's no wonder video marketing accounts for 69% of all consumer traffic.
It'south proven to be constructive too. Landing pages with videos catechumen around 800% ameliorate than pages without. Video achieves what many text and image adverts don't. It provides your make an authentic road to accomplish your consumers. It unlocks heady new opportunities. It helps your make evolve.
That beingness said, just how effective is this form of advertising? Hither's some key video marketing statistics that measure the bear on of video advertisement on conversion, engagement, and customer experience.
Mobile Video Marketing Statistics
77% of all tablet users watch video on their device at least one time a month. This will increment to 87% in 2018.
(eMarketer, 2014)
Mobile shoppers are 3x equally likely to view a video than desktop shoppers.
(OnlineVideo.net, 2013)
1 in 10 mobile ads delivered in the United States is video.
(Econsultancy, 2014)
For commerce, smartphones and tablets account for 38% of all video viewing.
(Invodo, 2014)
Video accounts for 52% of all mobile traffic.
(Citrix, 2014)
On boilerplate, the appointment rate for rich media ads is 16.85%, in comparison to 2.14% for standard banners and 1.62% for mobile.
(eMarketer, 2014)
Mobile traffic will grow 14x by 2018.
(Cisco, 2014)
92 percent of mobile video viewers share videos with others.
(Virtuets, 2018)
Video viewing on smartphones, computers and tablets peaks betwixt 12-5pm in respondent's corresponding time zones.
(Google, 2014)
72.1 1000000 US smartphone users watched video on their devices at least monthly in 2013. This is expected to rise to 86.8 one thousand thousand, more than a quarter of the US population, in 2014.
(eMarketer, 2013)
Video Marketing Statistics
96% of shoppers detect videos helpful when making purchase decisions online.
(Animoto, 2014)
B2B buyers proper noun video among the Superlative 3 nearly useful types of content for making piece of work purchases.
(eMarketer, 2014)
Marketers who use video in email cite increased clickthrough rates, increased time spent reading the email, increased sharing and forwarding, increased conversion rates, and increased dollars generated as the top benefits.
(eMarketer, 2013)
1 in 4 shoppers say they've used YouTube to search for a video related to a product they're considering while in shop.
(Google, 2014)
Online video viewing is almost on par with Tv set viewing. In 2014, 75% of people watched streamed video several times per week, versus 77% who watched traditional Television.
(Ericsson, 2014)
The number of digital video consumers in the US is expected to increase from 194.v million this twelvemonth to 212.five million in 2018. That'southward nearly two/3 of the population!
(Digiday, 2014)
42% of shoppers would like to meet more production description and service demonstration videos, such as 360-degree product views.
(Animoto, 2014)
51% of marketing professionals worldwide name video as the type of content with the best ROI.
(Insivia, 2018)
93% of marketers used video for online marketing in 2013.
(eMarketer, 2013)
of people watch videos online every twenty-four hour period. (MWP, 2016)
of Facebook videos are watched without audio. (Digiday, 2017)
increased conversion rate for landing pages with videos. (Visually, 2016)
of the bulletin is retained from a video, compared to ten% in text. (Insivia, 2016)
General Video Marketing Statistics
Let u.s.a. accident your mind with more Video Marketing Statistics
Ecommerce Video Marketing Statistics
46% of users act after viewing an advertizing.
(WordStream, 2017)
Over half of 25-54 year olds share video online.
(eMarketer, 2013)
93% of consumers notice video helpful for comparison shopping.
(Animoto, 2014)
47% of retail executives proper noun video as a Top 3 marketing priority.
(Retail TouchPoints & Invodo, 2014)
93% of consumers discover video helpful for post-purchase instructions.
(Animoto, 2014)
96% of shoppers find videos helpful when making purchase decisions online.
(Animoto, 2014)
73% of consumers are more likely to make a purchase later watching videos that explain a production or service.
(Animoto, 2014)
Online media influences more 50% of in-store sales, making cantankerous-channel campaigns for the omnichannel shopper more critical than always. That number is expected to rising to 60% past 2017.
(MediaPost, 2013)
On average, 12% of visitors to an e-commerce web folio view a video when i is available.
(MediaPost, 2014)
Content Video Marketing Statistics
Every second, a one thousand thousand minutes (17,000 hours) of video content will cross global IP networks past 2021, according to Cisco.
(Forbes, 2017)
More video content is uploaded in fourteen days than the major U.S. boob tube networks accept created in xxx years.
(Insivia, 2016)
Over 500 one thousand thousand (half a BILLION) people are watching video on Facebook every day.
(Forbes, 2017)
72 hours of video are uploaded to YouTube every sixty seconds.
(Insivia, 2016)
Over 2/iii of online shoppers who played a video in 2014 watched to at least lxxx% completion.
(Invodo, 2014)
74% of B2C marketers and 92% of B2B marketers use video in their marketing efforts.
(Content Marketing Institute & MarketingProfs, 2015)
Online retailer Living Direct found that videos boosted conversion too equally increasing time on site past 9%.
(Net Retailer, 2010)
51.9% of marketing professionals worldwide cite video equally the type of content with the all-time ROI.
(eMarketer, 2013)
Consumer Video Marketing Statistics
Not convinced by the marketing section? Here's some statistics regarding consumers.
95% of people have watched an explainer video to larn more than nearly a product or service.
(Hubspot, 2018)
Over 1-tertiary of large companies produce more than 100 marketing videos annually.
(Vidyard, 2017)
69% of people have been convinced to purchase a piece of software or application by watching a video.
(Hubspot, 2018)
64% of customers are more than likely to buy a product online after watching a video about it.
(Forbes, 2017)
twoscore% of millennials trust YouTube for content; and lx% say videos they've watched have inverse their world view.
(Google, 2017)
79% of consumers adopt watching video to reading about a product.
(Wyzowl, 2017)
59% of consumers are likely to watch video on a website with brand content.
(Reach Engine, 2014)
58% of shoppers consider companies that produce video content to exist trustworthy.
(Animoto, 2014)
Video viewers are i.7x more likely to purchase than non-viewers.
(Invodo, 2015)
90% of consumers lookout man online video.
(MediaPost, 2013)
Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
(Internet Retailer, 2011)
Mediapost reports that production videos play a primal role in consumer purchase decisions, citing a 9x increase in retail video views at the start of the 2011 holiday season.
(MediaPost, 2012)
According to Retail Touchpoints, the Step2 Company found that shoppers who viewed video were 174% more likely to purchase than viewers who did non.
(Retail Touchpoints Aqueduct Innovation Awards, 2012)
Consumer video usage on retail and brand sites hit record numbers on retail and brand sites during the 2011 holiday flavor. Cyber Monday video views across the Invodo network were 897% higher than 2010, and Black Friday video views showed a 337% increase.
(Website Magazine, 2011)
Video Marketing Traffic Statistics
Globally, video volition represent 79% of all traffic by 2018.
(Cisco, 2015)
Memory charge per unit for visual information can reach 65% vs. 10% for text-based information.
(SocialMedia Today, 2013)
Internet video traffic will be 69% of all global consumer Internet traffic in 2017.
(Cisco, 2013)
188.2 million people in the The states watched 52.4 billion online content videos in Dec 2013. The average American spent more than 19 hours watching online video.
(Comscore, 2013)
57% of consumers say that product videos make them more confident in a buy and less probable to render an detail, up from 52% a yr ago.
(MediaPost, 2013)
Online retailer Bizchair.com told STORES Magazine that video viewing had a powerful bear upon on sales, citing data showing that 33% of online sales came from the 13% of site visitors who viewed video.
(STORES Mag, July 2012)
The eTailing Group constitute that 73% of online retailers used video on product pages in 2010, upward from 55% in 2009 and only 20% in 2005.
(eMarketer, 2011)
Other Statistics Pages
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Source: https://ppcprotect.com/statistics/video-marketing-statistics/
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